Knowledge is King.
I reinvent myself like I reinvent existing digital products. With knowledge.
Experience & Innovation.
Are you still developing products with gut feeling?
Target Groups & Personas
MVP & Vision Scoping
Wireframing & Rapid Prototyping
Design & Creation.
I know all colors and fonts. (I lost a bet to say this here.)
User Interface Design
Styleguides & Design Systems
Branding & Identity.
I developed a method that (re)invents your brand in 6 hours. No big deal.
The Hero’s Journey
Branding Strategy & Corporate Identity
Tonality, Voice and Language
15 years of
I know what I'm doing.
2019 - today
Freelance UI/UX/Brand Designer as a digital nomad
Do you want to see your brands name here? Reach me!
2018 - 2019
Etribes - Creative Director
Managing the design team of the digital consultancy Etribes and responsible for innovative digital products for brands like Swarovski, ZEISS, Phoenix and Dibbern. Creation of new Methods for Product Vision, MVP Scoping, Brand and Product Research and Branding. Design supervision of Etribes Corporate ID and Design including studies, communication, events and website. Development of Etribes Core Principles and Brand ID.
2015 - 2018
ABOUT YOU - Creative Director UI/UX
Set-up and management of a 16-person design team. Responsible for UX/UI, content, sale campaigns, visual language, print and corporate ID. Creation of the ABOUT YOU Awards with over 172 million media contacts. UX/UI and communication of the software ABOUT YOU CLOUD/BACKBONE, support of the editorial shootings in Hamburg, Berlin, Cape Town, Edinburgh, Reykjavík. Rebrush of the Codetalks Conference. Creation and conception of keynotes for press conferences and tracks. Recruitment campaigns, corporate sites, delivery documents, jointly responsible for the internal 100-day Every Day Sports Challange (80 employees attended). Awarded with several awards (Shop Usability Award, Show your App Award, Internet World Business Award). ABOUT YOU’s mobile APP was several times on top of the Apple App-Store and Google Play Store List. In 2018 – only 4 years after the foundation – ABOUT YOU reached a company value of 1 billion US Dollars and is now Hamburgs first “Unicorn”.
University of Copenhagen - Freelance Art Director
UX concept for an e-learning portal
2014 - 2015
Shop concept for various e-commerce shops
ContentFleet - Freelance Art Director
UI and UX for platforms of Saturn, Apple and Microsoft
2011 - 2014
TD Reply - Freelance Art Director
Print and UI for Volkswagen, Coca-Cola, DHL, Telekom
2006 - 2015
Freelance Brand Designer and Art Director
Collaboration with photographers, printers, developers and copywriters. Selection of own customers: RedBull, MTV, Reeperbahn Festival, Angel Telecom, Klubhaus St. Pauli, BG Klinikum Boberg
2004 - 2008
Bachelor of Arts (94%)
I have more skills than just looking cute.
German - mother tongue
English - business fluent
French - Je ne sais pas.
Apps & Tools
I work innovation-driven
I dare to lead the way
I am team player and team lead
Sometimes I illustrate
Sometimes I do copywriting but my wife can do better