Knowledge is King.

I reinvent myself like I reinvent existing digital products. With knowledge.


Experience & Innovation.

Are you still developing products with gut feeling?

  • Target Groups & Personas

  • Competitive Analysis

  • UX Analysis

  • User Journeys

  • Rapid Innovation

  • Design Sprints

  • Feature prioritization

  • MVP & Vision Scoping

  • Information Architecture

  • Wireframing & Rapid Prototyping

  • Usability Testings

Design & Creation.

I know all colors and fonts. (I lost a bet to say this here.)

  • User Interface Design

  • Styleguides & Design Systems

  • Animated Prototypes

  • Icon Design

  • Design Definition

  • Logo Design

  • Corporate Design

  • Awesome Design

Branding & Identity.

I developed a method that (re)invents your brand in 6 hours. No big deal.

  • The Hero’s Journey

  • Branding Strategy & Corporate Identity

  • Tonality, Voice and Language

  • Core Values

  • Brand Guide

  • Content Strategy

  • Marketing Tonality


15 years of

I know what I'm doing.

2019 - today

Freelance UI/UX/Brand Designer as a digital nomad
Do you want to see your brands name here? Reach me!

2018 - 2019

Etribes - Creative Director
Managing the design team of the digital consultancy Etribes and responsible for innovative digital products for brands like Swarovski, ZEISS, Phoenix and Dibbern. Creation of new Methods for Product Vision, MVP Scoping, Brand and Product Research and Branding. Design supervision of Etribes Corporate ID and Design including studies, communication, events and website. Development of Etribes Core Principles and Brand ID.

2015 - 2018

ABOUT YOU - Creative Director UI/UX
Set-up and management of a 16-person design team. Responsible for UX/UI, content, sale campaigns, visual language, print and corporate ID. Creation of the ABOUT YOU Awards with over 172 million media contacts. UX/UI and communication of the software ABOUT YOU CLOUD/BACKBONE, support of the editorial shootings in Hamburg, Berlin, Cape Town, Edinburgh, Reykjavík. Rebrush of the Codetalks Conference. Creation and conception of keynotes for press conferences and tracks. Recruitment campaigns, corporate sites, delivery documents, jointly responsible for the internal 100-day Every Day Sports Challange (80 employees attended). Awarded with several awards (Shop Usability Award, Show your App Award, Internet World Business Award). ABOUT YOU’s mobile APP was several times on top of the Apple App-Store and Google Play Store List. In 2018 – only 4 years after the foundation – ABOUT YOU reached a company value of 1 billion US Dollars and is now Hamburgs first “Unicorn”.


University of Copenhagen - Freelance Art Director
UX concept for an e-learning portal

2014 - 2015

Shop concept for various e-commerce shops


ContentFleet - Freelance Art Director
UI and UX for platforms of Saturn, Apple and Microsoft

2011 - 2014

TD Reply - Freelance Art Director
Print and UI for Volkswagen, Coca-Cola, DHL, Telekom

2006 - 2015

Freelance Brand Designer and Art Director
Collaboration with photographers, printers, developers and copywriters. Selection of own customers: RedBull, MTV, Reeperbahn Festival, Angel Telecom, Klubhaus St. Pauli, BG Klinikum Boberg

2004 - 2008

Kunstschule Wandsbek
Bachelor of Arts (94%)

Skills and

I have more skills than just looking cute.


German - mother tongue
English - business fluent
French - Je ne sais pas.

Apps & Tools

Adobe XD
Indesign Studio


E-commerce Superpower
I work innovation-driven
I dare to lead the way
I am team player and team lead
Direct communication
Sometimes I illustrate
Sometimes I do copywriting but my wife can do better