About You – Sport Campaign Studio Shooting
In 2016 our Team at About You concepted and realized a shooting for the categories fitness and yoga. This first Shooting of About You Sport was very low budget. There was no money to rent a gym. Also it was wintertime. So we created unique backgrounds that matched to the colors of the outfits and transported a sport character. To do this we plotted lines and numbers on a white foil and arranged them in the right angles that fit to the sport poses. Here is the result.
If you wonder how the story of the sport shooting of About You was going on in 2018 you should have a look on the Sport Season Shooting which I also attended as an Art Director.